Blogs are a pain in the butt. They’re too easy to start, too hard to keep going. And they’re needy; they always pester you to visit them, moderate them, update them, and upgrade them. You can’t ignore them, either, because Estonian penis-enlargement spam blooms on them like mildew if you blow off all that labor for more than five minutes.
I recall catching just a glimpse of a glorious future in which everybody on earth had their very own blog, and we hooked all the blogs together, elbow-in-elbow, and became a free and open society of independent self-publishers. But then Facebook happened, and now everything sucks for blogs. The internet is littered with abandoned ones. Soon they’ll be like compact disks, or flash drives smaller than a gigabyte: piling up in giant wind-swept mounds in the street, clogging the gutters when it rains, making your basement flood.